Scott Henderson – A bite for success

Local business owner Scott Henderson first discovered his entrepreneurial drive at the age of eleven and has grown a wide business portfolio over the years. Launching his digital brand, Crunchy Carrots five years ago, he has already helped over 350 clients to grow their online presence.

Scott remembers his first job bagging potatoes in his local grocers around the corner from his childhood home. He would also go door-to-door around the Larbert neighbourhood, taking orders for bacon and eggs which was the beginning of his first business. He loved selling things and bringing people what they needed and realised it was much more interesting to him than just being at school.

Scott says that he has always loved to work and alongside, quite literally, bringing home the bacon, he also had a paper round and worked in the petrol station in Larbert for extra pocket money.

Leaving High School at 15 years old, Scott began a full-time career as an apprentice joiner with local company Murdoch Smith; this was, he says, a very important part in his working life.“I loved working extra hours, earning extra money and while in my apprenticeship, I would do many ‘home jobs’ for family and friends”.

He recalls that entrepreneurial flair again driving him forward, buying all his own supplies and keeping his own books to work out costs and profit on each job.

At 22 years old, he left joinery and began working at Devro in their manufacturing department for several years, gaining deeper knowledge of process development before advancing to their research and development team.

He enjoyed the job, but still had the entrepreneurial drive burning inside him.

Scott tells us that his own approach to work, both for his business and that of his customers comes from both his parents. “My dad juggled many jobs when I was young and worked extremely hard progressing through the company he worked at for 40 years. My mum, who also worked full-time while simultaneously looking after a busy household, was equally impressive and influential. Thankfully they are now both blissfully enjoying retirement.”

The dream really began to come true for Scott in 2004 when, along with his brother, they launched the now ubiquitous Falkirk attraction, Xtreme Karting. They first developed a site in Falkirk becoming 5-star rated by Visit Scotland and later added a second site in Edinburgh in 2009 (also 5-star rated).

Following this, came Xtreme Combat as an add-on product to their already successful business. Scott loved building relations and was also heavily involved in the marketing side of the business.

“I loved working with the team, building their confidence and skills to achieve more and ensuring we always gave our customers the best possible experience and value for money”.

This is where Scott discovered his passion for excellence in customer service as well as the part that his sales and marketing team had to play in delivering that coveted 5-star excellence.

Realising that these skills were likely to be highly sought after by many business associates elsewhere across the region, five years ago Scott took the bold decision to sell his share of Xtreme Karting and started up his own dream digital marketing agency, Crunchy Carrots.

“We began with only a handful of clients with whom I’d built close working relationships”.

Initially, he focused on social media marketing but quickly realised that increasing their entire online presence was vital to his clients’ ongoing business success.

Scott therefore saw the opportunity to add website development to the brand swiftly followed by great photography and promotional video shoots. “Having expanded our range of services on offer, our client-base grew from a handful of small local businesses, to a portfolio ranging from large to small that we’re immensely proud to have worked with”.

The dream really began to come true for Scott in 2004 when, along with his brother, they launched the now ubiquitous Falkirk attraction, Xtreme Karting. They first developed a site in Falkirk becoming 5-star rated by Visit Scotland and later added a second site in Edinburgh in 2009 (also 5-star rated).

Following this, came Xtreme Combat as an add-on product to their already successful business. Scott loved building relations and was also heavily involved in the marketing side of the business.

“I loved working with the team, building their confidence and skills to achieve more and ensuring we always gave our customers the best possible experience and value for money”.

This is where Scott discovered his passion for excellence in customer service as well as the part that his sales and marketing team had to play in delivering that coveted 5-star excellence.

Realising that these skills were likely to be highly sought after by many business associates elsewhere across the region, five years ago Scott took the bold decision to sell his share of Xtreme Karting and started up his own dream digital marketing agency, Crunchy Carrots.

“We began with only a handful of clients with whom I’d built close working relationships”.

Initially, he focused on social media marketing but quickly realised that increasing their entire online presence was vital to his clients’ ongoing business success.

Scott therefore saw the opportunity to add website development to the brand swiftly followed by great photography and promotional video shoots. “Having expanded our range of services on offer, our client-base grew from a handful of small local businesses, to a portfolio ranging from large to small that we’re immensely proud to have worked with”.

Initially, he focused on social media marketing but quickly realised that increasing their entire online presence was vital to his clients’ ongoing business success.

Scott therefore saw the opportunity to add website development to the brand swiftly followed by great photography and promotional video shoots. “Having expanded our range of services on offer, our client-base grew from a handful of small local businesses, to a portfolio ranging from large to small that we’re immensely proud to have worked with”.

Crunchy Carrots’ clients are from many different industries who also actively promote Scott’s company across the business community. “As we helped our customers to grow, they in turn helped us to grow and so the Crunchy Carrots team continues to expand. It’s really a local digital community that we feel very proud to be part of.”

Growing this team progressively, developing their individual skills along with evolving the business itself, team members who started out part-time are now full-time as their customer needs intensified.

Scott feels that the team is the perfect fit for what they want to accomplish, and as their skills set continues to develop they will continually be able to grow within.

“I motivate the team the same way I have always done, by building their confidence and skills to achieve more and ensuring we always give our customers the best possible experience and value for money,” says Scott.

Another integral member of the team is Alfie, the beloved office dog, and the Crunchy Carrot mascot.

He absolutely loves meeting all the new clients and they love him right back!

In the early years of Crunchy Carrots, Scott was also involved in community renewable energy wind turbine projects, as being part of a community effort is important to him. His passions outside work and community include playing golf (“moderately well, most of the time” we were informed), watching football, weekend road trips and spending time with family and friends. He has been a Falkirk Football Club fan since he was a bairn himself, and it was an honour that the club asked Crunchy Carrots to develop their current website.

Working within the local community is what makes Scott’s business worthwhile to him. He says he still gets a kick out of work, and loves the drive for business, selling a service that really will benefit his clients and their business. “I love offering quality products that we truly believe in, and which work on the principle that ‘you are our priority, you are our business, you are our digital community.”

Crunchy Carrots’ clients believe and trust in Scott because he believes and trusts in his team and his service. He loves developing products and seeing the reaction from the client’s face when all is unveiled.

Over the five years Crunchy Carrots has been in business, they have worked with over 350 clients which is a phenomenal number for a local business.

Scott and his highly experienced digital marketing team offer support to you and your business, delivering a personalised service that will be responsive to your individual needs.

The Crunchy Carrots team will work with your business on a made-to-measure basis, developing strong working relationships as part of a business family.

That is the Crunchy Carrots difference that Scott prides himself on.

Scott has a lot planned for the years to come, he has learnt a lot over the past fourteen years and continues to grow himself and Crunchy Carrots.

Whether you are looking for social media management, web design and development, marketing strategy or promotional photography and video, Scott and his Crunchy Carrots team have a bite for it all!

CRUNCHY CARROTS

25 Glebe Street,

Falkirk, FK1 1HX

01324 613288

hello@crunchycarrots.co.uk

crunchycarrots.co.uk